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HFT6596: Marketing Management (Suh)

This guide is intended to help students taking Marketing Management (HFT 6596) with Professor Suh locate and access library resources to utilize in course assignments and projects.

Assignments

Final Paper 

Select one of the options listed on the syllabus and write a paper in APA format related to hospitality marketing no longer than 15 typed, double-spaced pages (see syllabus for more information). For more information on APA, go to "Cite Right!" page on this guide.  

Article Critiques 

All students are expected to read assigned articles fom refereed journals. You can locate specific titles by switching to "E-Journals" in the search box on the library's home page.

 

Hospitality Databases

To find Hospitality & Tourism Management databases, select "A-Z List" under "Research Tools" from the top navigation menu from the library's homepage.

From the "A-Z List" select "Hospitality & Tourism Management" from the "All Subjects" drop-down menu.

This will limit the list to those databases that specifically deal with the topics of hospitality & tourism management. Be sure to look at business specific databases as well, as hospitality & tourism is an interrelated discipline of business.

 

Visual Guide to Your Library